Planetside 2
Planetside 2 is an MMOFPS (Massively Multiplayer On-line First Person Shooter) game that is free to play on-line. It is a war game set in a sci-fi environment.
Players elect to join one of three factions (The Terran Republic; The Vanu Sovereignty and The New Conglomerates) all of which are fighting for territory in the online environment.
Answer the following questions on your blog:
Use the Planetside 2 Wikipedia entry to answer the following questions:
- What is Planetside 2? A free-to-play massively multiplayer online first-person shooter.
- What genre does the game belong to? free-to-play massively multiplayer online first-person shooter
- Planetside 2 developer/publisher: Sony online entertainment
- When was it launched? November 20 2012
- How does the gameplay work? In the game each team has their own lobby and the will fight against other teams.
- What are the six different player classes in the game? The Infiltrator The Light The Combat Medic The Engineer The Heavy Assault The MAX class
- What is the story or narrative to the game? There are three different armies who stand up for different beliefs and mindsets, you pick one to join and battle for domination.
Business model
Now look at the section on the Planetside 2 business model.
- How much does Planetside 2 cost to play? Its for Free!
- What does a subscription offer to players? Offers player upgrades
- What can the in-game currency be used to buy? Upgrade guns, health, ammo
- Why do some players dislike games in which users can buy additional weapons or health? The richer would have a better chance than the poor
The three factions
Summarise the three factions that players can join in the game:
The Terran Republic: Become soldiers, fighting the same way it has always been, easily for honour, duty and justice
The Vanu Sovereignty: For those who are not averagely intelligent, a war zone for those with wisdom, strength and seek enlightenment.
The New Conglomerates: They simply need change, they fight against oppression and for freedom, to conclude, this group is for the REBELS.
Watch the recruitment videos again for Planetside 2:
Planetside 2: Target audience
Write a possible target audience demographic for Planetside 2 in general:
Gender/age/social class/education/employment/location etc.
Now write a target audience demographic for each faction from Planetside 2 – it will be similar to the overall target audience but think carefully about changes in age, education or employment:
The Terran Republic
The Vanu Sovereignty
The New Conglomerates
Now use what you have learned about psychographic profiling to choose potential psychographic groups for each of the three factions:
The Terran Republic
The Vanu Sovereignty
The New Conglomerates
Explain why those psychographic groups would fit that particular faction.
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