Name of game: Grand Theft Auto V

Release date: September 17th 2013

Institutions behind the game (game studio/publisher): Rockstar Games/Rockstar North

Print

1. What print adverts were used to advertise the game? Find examples and post them on your blog.            
2. What key conventions of print adverts can you find on the example you have chosen? Product name? Font? Slogan? Central image? Colour?                                                                                                    On this print advert I could see the product name which is in the famous GTA font, the central image also tells us what this game is all about.                                                                                               
3. Find three reviews for your game that were originally published in videogame magazines. Are they positive or negative about the game? Copy and paste one quote from each review.                                 "Memorable missions, barnstorming heists, amusing side objectives and an almost impossibly immersive world to explore" This review is positive.                                                                                                                                                    " Crime, violence, sex, drugs, and alcohol = not for kids." Negative review                                            
4. Did your game feature on any videogame magazine front covers? Find examples and explain why a front cover feature is so successful in promoting a game to its target audience.                                            A front cover feature is successful in promoting a game because the usual readers of this magazines attention will be brought straight to the game.

Broadcast

1. Did your chosen game use a TV advert to promote the game? Embed it from YouTube if it did.                 
2. Is there a game trailer on YouTube? Embed it on your blog and explain why it is effective in promoting the game to its target audience.   
3. Can you find any other broadcast features on the game - interviews, launch party events, video reviews, clips of the gameplay on YouTube etc. Write about how they effectively promote the game to its target audience.

E-media

1. Visit your chosen game's official website. How does it attract and maintain the interest of its target audience?
2. Are there any creative or interesting aspects to the game's official website?
3. Does the game have a YouTube channel?
4. Can you find any examples of user-generated content on YouTube that players have created and uploaded from the game? Embed any examples on your blog.
5. How does user-generated content such as gameplay videos help to promote the game?
6. How many 'likes' has your chosen game's Facebook wall had?
7. Choose five of the posts on the Facebook page's wall, screengrab them and explain how they appeal to the game's target audience.
8. What is your chosen game's Twitter hashtag?
9. How did the campaign use Twitter to promote the game?
10. Can you find any other creative uses of e-media to promote the game? This might include hashtags, competitions, Instagram, user-generated campaigns or anything else that is designed to draw attention to the game.

Other

1. What else can you find from the marketing and promotion of your chosen game? A launch event? Stories appearing in newspapers? Celebrity endorsement? Scandal or controversy?
2. Write down anything else of interest at the end of your case study blogpost.