General research

1. When was Wii Party released on the Nintendo Wii?                                                  Wii party was released on the 8th of October in 2010.                                             
2. Which developer/institution created Wii Party?                                                       Wii party is developed and published by nintendo.                                                   
3. How many copies has the game sold since release?                                                   Since release around 8 million copies were sold.

Broadcast

1. What are the key conventions of a videogame TV advert? What would you expect to see in most videogame TV adverts?                                                                         The key conventions of a videogame TV advert is that it must have the title and cover so that people would know how it looks like when they buy it in stores, also PEGI age ratings so people would know that they are qualified to buy a copy and most importantly some game play or people such as celebs playing the game.                                                                         
2. How many of the key conventions you have listed above appear in the Wii Party TV adverts? List them with specific details from the Wii Party TV adverts.                     All of the conventions I have listed above appear in the Wii Party TV adverts and this is the reason for its success.
3. What is the typical setting for Wii Party TV adverts? Why is that setting used?
4. How might the setting appeal to families?
5. What celebrities do the adverts feature?
6. What do you notice about the celebrities' costume and make-up?
7. Why do you think those particular celebrities were chosen?
8. What do the celebrities suggest about the Wii Party target audience?
9. What else can you learn about the Wii Party target audience from the TV adverts? Suggest a demographic profile: gender, age, social class etc.
10. What audience pleasures do the Wii Party TV adverts offer to viewers? Refer to Blumler and Katz's Uses and Gratifications theory when answering this question.
11. What examples of branding can you find in the Wii Party TV adverts - either for the game itself or Nintendo Wii?
12. Do you think the TV adverts were effective for promoting the Wii Party game?

Print

1. Find a Wii Party review from a magazine or newspaper. What does the review suggest about the target audience for the game?                                                      I found a review for wii party on a magazine/website called digital spy and automatically the title informed who the target audience for the game is, 
   'Wii Party U' review (Wii U): Fun for all the family'. This tells me that the target audience is wide in terms of age as it is aimed at families. 
2. Is the review positive or negative about the game? Copy and paste one quote from the review to support this view.
3. Do you think magazine reviews are effective in promoting the game to Wii Party's target audience?

E-media

1. Visit the Wii Party website. How does it attract and maintain the interest of a Wii Party fan?
2. What do you notice about the people in the scrolling central image featured on the website?
3. How many times can you find the words 'friends' or 'family' used on the official website? Why do you think the website emphasises this aspect of the game?
4. What is the colour scheme for the website? What does this suggest about the target audience?
5. Look at the 'Video Gallery' on the official website. What do the 'Invitation' videos suggest about the Wii Party target audience?
6. How many 'likes' has the Wii Party/Wii Party U Facebook wall had?
7. How does the Wii Party Facebook wall cross-promote other Nintendo games? Find three examples and explain why they appeal to the Wii Party target audience.
8. Wii Party does not have such a strong presence on other social networking sites. Why do you think this is?
9. Which platform do you think is strongest in promoting Wii Party to its target audience - broadcast, print or e-media? Why?