AIDA Game Marketing

You will be allocated one of the games below and have to come up with a 10 minute marketing plan in a pair. Remember, you need to create an emotional connection with the audience. Plan the following:

Task 1
Summarise who might play the game and what platform they will play it on. Give it a title.                              Age 9-28              Gender 75% Male     25% Female                                                                                          Adventurous young men will play the game as we are aiming to make this game as mature as possible.            The platform this would be on is PC, because we feel we would have more freedom and we see PC gamers more passionate with games similar to this one.                                                                                           Our Title is going to be LOST.  

Task 2
Use AIDA to plan a 10 minute marketing campaign for the new game:

A: How will you create marketing materials that attract audience attention to the game?                                  We are going to make this the most talked about game on social networking sites by getting celebs to talk about this... why social networking sites? because our audience age group is more likely to spend more time on social networking sites.                                                                                                                             
I: How will you generate audience interest?                                                                                                    We will generate audience interest by showing gameplay and showing people playing the game (e.g. a group of friends playing the game and enjoying it). Additionally we are going to focus on the internet by producing viral videos and involving famous personalities. 
                                                                                                                                                                 D: How will you stimulate audience desire to buy the game?                                                                            We are going to release many teasers and game play trailers to keep the audience updated but not give away too much and keep them waiting. In other words we want to tease the audience. We would also release a demo for them to see the quality of the game and grow more impatient for the release date and so they may pre-order.                                                                                                                                                                     
A: How will you promote audience action?                                                                                                       At the end of each trailer we would add websites to go onto to see more of the game feature, also include the websites and stores to buy it from.