Star Trek

1) Pick out the five most significant aspects of the Star Trek campaign from the list above and explain why they were important in creating a buzz about the game.                                                                                  June 2011 E3 announcement and teaser trailer: This is important because this is where it all starts and everyone gets the news that there is a star trek on the way.

June 2012 – E3

Website and Twitter feed launched Updates on Facebook Game enemy (Gorn) announced Gameplay footage posted online Game producer Brian Miller interviewed: Because this gives the audience a lot of info which is going to make more excitement.

March 2013

Official advert released   Pre-order promotional boxes arrive in stores   Game co-promoted TV and radio adverts: This steps up a whole level because this is the point where the game is out of the paramount company.

April 2013

Previewed in game magazines    Gadget Show live game available to play    Gameplay footage on YouTube   Interview with Brian Miller released: This is what it all comes down to.

December 2012

Trailer posted on Paramount website     Release date announced: This gives the audience the release date which means the game is finalised.

2)Watch the following YouTube trailers and explain why they might appeal to an audience:

• Teaser trailer
• Xbox teaser trailer
• Full trailer
• Comedy trailer with William Shatner

3) How many views did these trailers receive in total?

       185767

4) Why did the Star Trek videogame publisher develop the marketing campaign over such a long time?

    They wanted the audience get hyped about it and grow desperate and impatient. They also wanted to generate a lot of word of mouth.

5) What other examples can you find online from the Star Trek marketing campaign? Print? Reviews? Broadcast? E-media? Do you feel the campaign as a whole was successful?

 

IGN: 'Terrible animation'

       'Boring action'               

        'Dumb plot'

        'Tons of bugs'

You may argue that the game advertising campaign because it created a lot of hype and word of mouth before the release of the game, however as soon as the game was released it all went wrong. Though you may say that this was not the advertisers fault but rather the developers.